Each year, Nokian Tyres’ test drivers cover hundreds of thousands of kilometres, feeling, sensing, and evaluating. Once the vehicle has become part of the body, the tyre tester knows what a tyre feels like. In addition to Finland, we perform tyre testing worldwide, on different road surfaces and in quickly changing weather. The world’s best test drivers, a wide scope of testing activities, and versatile testing equipment ensure that the tyres work in the best possible way under varying conditions – and even in extreme situations.
Where are Nokian Winters Tested?
The Ivalo Testing Center “White Hell” is where Nokian Tyres, the northernmost tyre manufacturer in the world, tests its winter tyres rigorously on snow, ice and slush. Experienced test drivers put the tyres’ performance to the limit in uncompromising tests in order to find the best tyres out of the good ones. If a tyre works under the world’s most demanding conditions, it will work reliably everywhere.